Leadership------read the requirement i send you carefully Essay - 1

Leadership------read the requirement i send you carefully - Essay Example Japan, China and USA. Finally the study will be concluding with an insight the recommendations to the managers of the organizations to enhance the domestic as well as international leadership. Table of Contents Abstract 2 Table of Contents 3 Introduction 4 Definition 4 Differences between domestic and international leaders competencies 5 Domestic Leadership Competencies 5 International Leadership Competencies 6 Leadership in domestic and international business 6 Discussion 7 Leadership styles & culture studies 7 Cross Cultural Leadership Model 9 Comparison of Domestic and International Leadership 10 Japan 10 China 11 USA 12 Conclusion 13 Japan 13 China 14 USA 15 Reference list 16 Introduction Definition Leadership can be described as a procedure to have supremacy on the group performance in order to reach to the business objectives. It plays an important role within the functioning of an organization. The incorporation of leadership theories or models helps in reducing various organi zational issues (Howell and Costley, 2001; Johnson, 2000). In this twentieth century, it has been evident that leadership characteristics have high importance in the efficient functioning in an organization (Song, Wang, and Wei, 2007). For eliminating the organizational issues and bringing a change within the organization, it is essential that the managers incorporate various leadership characteristics in their functioning (Yukl, 2009; Rees and French, 2010). There are mainly two types of leadership adapted by the leaders within the organizations. One is transactional leadership and the other is the transformational leadership. In transactional leadership, the leaders first set the objectives and goals for all the subordinates and then plans for implementation of different rewarding and punishment techniques in order to encourage them in conducting their operational activities according to the organizational objectives and goals. In transformational leadership, the transformational leaders first identify the required change and then set one vision thereby bringing the change process Transformational Leadership and Domestic Leadership- The transformational leaders believe in imaginative leadership for influencing the subordinates. They believe in strengthening the bonding with the followers and thereby building compassionate relationship with them. The domestic leaders follow transformational leadership for motivating the followers and encouraging them in making better performance. It becomes easy for the domestic leaders to develop compassionate relationship with the subordinates as there is no existence of cultural diversification. Thus form of leadership does not rely on the monetary rewarding techniques such as incentives, bonuses etc. Transactional leadership and International Leadership - The transactional leaders make detailed planning of whatever us going to be executed. These leaders prefer efficient organizations with high quality employees. These lea ders motivate their employees by means of practical methods rather than inspiration. It is so because only inspiration does not work out to be effective for the employees at certain point of time. In such a situation, it is essential to satisfy them by means of monetary rewards such as incentives or bonuses. The international leaders follow this form of leadership as it becomes easy for them to influence the subordinates by providing monetary rewards. Satisfying their demands would

The nature and scope of marketing Essay Example | Topics and Well Written Essays - 2500 words

The nature and scope of marketing - Essay Example Marketing is about developing winning offers to each segment of customers. Furthermore, marketing is about managing productive customer relationships by attracting new customers and retaining existing one through offer of quality goods and services as well as satisfying them. They also measure the level of company’s brand image and customer’s satisfaction level. Selling and marketing have to be differentiated clearly. Selling mainly focuses on the sellers needs while marketing focuses on satisfying the buyer’s needs through product and everything that is linked with its creation, delivery and consumption. There are four pillars that support the marketing concept and they include; the target market, the needs of the consumer, integrated marketing and profitability. The marketing concept unlike selling takes a unique perspective. It begins its focus on a market that is well defined, focuses on the various needs of consumers, organizes activities that influence the consumers and makes profits through customer satisfaction. The fundamental marketing concepts include; marketing analysis, customer behavior, marketing instruments and marketing strategies. The nature and scope of marketing Over the past years, the argument on marketing nature and scope has continued to build up. This issue has resulted in newer definitions being introduced in some of the marketing textbooks. However, it is the obligation of the marketers to clearly give a clarification on what they would like the scope of their field to be like. This requirement results from the definition of marketing. It is referred to as a declaration of the scope of the field that has to be decided in a way that benefits the subject’s theoreticians, practitioners, and even teachers. In order to define the marketing scope in a logical way, standards ought to be established. These standards will provide useful guidance in testing all the marketing definition. Usually marketing task is perc eived to be that of creating, promoting and delivering different products and services to various consumers and businesses. Marketing is a wide subject involving a number of activities, which are aimed at increasing market share, retaining customers and adding new customers. The scope of marketing is classified to include; first, the study of the needs and wants of a consumer, the aim of production of goods is to satisfy different human wants. Therefore it is the obligation of every marketer to study consumer’s needs and wants. Consumers are motivated to buy the goods and services by their needs and wants. Secondly, marketing concern itself to the study of behavior of the buyer and competitors. The study of an individual buyer behavior is emphasized in the modern marketing. For market segmentation and market targeting, a marketer has to carefully analyze the customers’ pattern of behavior. The study of competitors helps a business entity to establish own competitive ad vantage and explore the strengths to win more customers. Thirdly, marketing involves planning and development of product. In marketing, product remains to be the core. The planning and development of a product begins with product idea creation and ends with the product commercialization and development. The decisions such as branding, packaging, labeling and grading comes under the product planning. It also covers existing product lines expansion or